Privacy Policy
Effective Date: October 6, 2026
Last Updated: October 6, 2026
Wisconsin Fire House Buyer, also operating under the brand Wisconsin Fire House Buyer (“Wisconsin Fire House Buyer,” “we,” “us,” or “our”), respects your privacy.
This Privacy Policy explains how we collect, use, disclose, share, retain, and otherwise process personal information when you visit wisconsinfirehousebuyer.com (the “Website”), submit information concerning real estate, request a cash offer, communicate with us, or otherwise interact with our services.
Wisconsin Fire House Buyer operates within the real estate investment, cash-buyer, property-acquisition, marketing, referral, lead-generation, and buyer-matching marketplace. Depending on the property, transaction structure, and applicable law, we may evaluate a property ourselves or connect a property owner with an affiliated or independent cash buyer, investor, acquisition company, contract purchaser, real property wholesaler, assignee, licensed real estate professional, or other prospective purchaser.
By using the Website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information directly from you, automatically through the Website, from public records and commercial property databases, from advertising and analytics providers, from telecommunications and technology providers, from prospective purchasers, from real estate professionals, from affiliates and business partners, and from other lawful sources.
2. Information You Provide
When you request an offer, submit a Website form, call us, send an email or text message, or otherwise communicate with us, we may collect your name, telephone number, mobile number, email address, property address, mailing address, ownership information, authority to act concerning the property, property condition, fire damage, smoke damage, firefighting-water damage, structural condition, roof and foundation information, electrical and plumbing condition, heating and cooling information, occupancy, repair history, desired sale timeline, acquisition date, reason for considering a sale, price expectations, mortgage or lien information voluntarily provided, property taxes, probate or estate information, foreclosure information, insurance and claim information, photographs, videos, inspection reports, engineering reports, fire-department reports, repair estimates, contractor information, permit information, title documents, preferred contact information, and other information you voluntarily provide.
3. Property and Public-Record Information
When you submit a property, we may research ownership records, assessor information, property taxes, register-of-deeds records, recorded deeds, mortgages, liens, judgments, sales history, property characteristics, estimated values, comparable sales, permits, zoning, building-code information, court records where lawfully available, probate matters, foreclosure information, association information, mapping information, flood information, fire or disaster information, environmental information, property-condition information, and real-estate market information.
We may combine information obtained from public or commercial sources with information you provide.
4. Information Collected Automatically
When you use the Website, we or service providers acting on our behalf may automatically collect information such as your IP address, browser type, operating system, device type, device identifiers, approximate location derived from an IP address, referring website or advertisement, landing page, pages viewed, links clicked, dates and times of activity, form interactions, advertising identifiers, marketing-campaign data, lead-source information, conversion information, and attribution information.
5. Cookies, Pixels, Analytics, and Advertising Technologies
We may use cookies, pixels, web beacons, tags, scripts, local storage, analytics technologies, advertising identifiers, conversion tracking, call tracking, and similar technologies.
We may use these technologies to operate and secure the Website, prevent spam and fraud, understand Website use, attribute inquiries to marketing campaigns, measure conversions and advertising effectiveness, create or measure advertising audiences, support targeted or interest-based advertising, and improve our Website and services.
Third-party providers may process information under their own privacy policies.
6. How We Use Personal Information
We may use personal information to respond to inquiries, research properties, verify ownership, evaluate fire and other property damage, estimate property values and repair expenses, determine whether we or another buyer may be interested, match homeowners with prospective cash buyers, route opportunities to investors or appropriately licensed real estate professionals, prepare or communicate offers, schedule calls or property evaluations, conduct due diligence, facilitate transactions, coordinate with transaction professionals, maintain records, follow up concerning submitted properties, provide customer support, operate and improve the Website, conduct analytics, advertise our services, prevent fraud and security incidents, comply with law, enforce agreements, and establish or defend legal claims.
7. Lead Generation and Buyer Matching
The Website expressly operates, at least in part, by connecting property owners with prospective cash buyers.
When you submit information, we may provide information concerning you and the property to independent cash buyers, investors, acquisition companies, contract purchasers, investment groups, redevelopment businesses, real property wholesalers, assignees, licensed real estate professionals, affiliates, or other prospective purchasers.
Those recipients may research the property, evaluate its condition, estimate repairs, determine whether they are interested, contact you, prepare or communicate an offer, conduct due diligence, negotiate transaction terms, or facilitate a transaction.
Independent recipients may maintain their own privacy policies and business practices.
Submitting information does not guarantee an offer or completed transaction.
8. Wisconsin Wholesaling and Lead Routing
Wisconsin specifically regulates certain residential real property wholesalers.
Where information is processed in connection with a transaction involving a wholesaler, it may be used to identify the seller and property, prepare legally required wholesaler notices, evaluate an equitable purchase-contract interest, communicate with an intended assignee, prepare an assignment, coordinate deposits or option fees, and facilitate closing.
Nothing in this Privacy Policy authorizes activity that requires a real estate license without the required license.
9. Service Providers
We may disclose information to providers supporting Website hosting, forms, customer relationship management, lead management, phone and text communications, call tracking or lawful recording, email delivery, marketing automation, advertising, analytics, conversion tracking, property research, data enrichment, cloud storage, cybersecurity, accounting, legal services, document processing, or transaction support.
10. Transaction Participants
Information may be disclosed to buyers, sellers, licensed brokers and salespersons, attorneys, title companies, settlement or closing providers, inspectors, contractors, engineers, appraisers, lenders, insurance professionals, and other persons involved in a potential transaction.
11. Affiliates and Business Transactions
Information may be disclosed among affiliates or transferred in connection with a merger, acquisition, financing, reorganization, affiliate restructuring, sale of assets, bankruptcy, or similar business transaction.
12. Legal and Safety Disclosures
We may disclose information where reasonably necessary to comply with applicable law, legal process, lawful governmental requests, fraud investigations, security obligations, or efforts to protect rights, property, safety, systems, agreements, or legal claims.
13. Lead Transfers, Sale, Sharing, and Targeted Advertising
Providing property-owner information to an independent prospective purchaser may constitute a sale, sharing, referral, marketing disclosure, consumer-directed disclosure, processor disclosure, affiliate disclosure, or other regulated transfer under a privacy statute applicable to a particular consumer.
We may also use Website activity and advertising identifiers for targeted or interest-based advertising.
Where an applicable state privacy law provides a right to opt out of sale, sharing, targeted advertising, certain profiling, or another regulated activity, we will process qualifying requests as required.
14. Wisconsin Consumer Privacy Framework
As of October 6, 2026, Wisconsin has not enacted a generally applicable comprehensive private-sector consumer privacy statute comparable to the laws currently effective in many other states.
Consumer privacy legislation introduced in Wisconsin’s 2025–2026 legislative session, including Assembly Bill 172 and Senate Bill 166, did not become law.
Accordingly, Wisconsin residents do not presently have one generally applicable state statute granting every consumer a package of rights to access, correct, delete, or port all personal data or to opt out of all personal-data sales, targeted advertising, or qualifying profiling.
Other Wisconsin and federal privacy, data-security, communications, financial, health, consumer-protection, and sector-specific laws may apply.
15. Voluntary Privacy Requests
Even where Wisconsin law does not create a comprehensive statutory privacy right, you may contact us to request information about personal information associated with you, correction of inaccurate contact information, deletion where reasonably practicable, removal from promotional communications, restrictions on future marketing contact, or information regarding our privacy practices.
We may honor voluntary requests where reasonably practicable and consistent with legal obligations, existing or potential transactions, contract records, accounting and tax requirements, fraud prevention, litigation, security needs, legitimate business recordkeeping, and the rights of other persons.
Offering a voluntary request process does not create a statutory right where one otherwise does not exist.
16. Residents of Other States
Consumers residing outside Wisconsin may have rights under another state’s law. Depending on the applicable jurisdiction, those rights may include access, correction, deletion, portability, sale or sharing opt-outs, targeted-advertising opt-outs, profiling rights, sensitive-data protections, authorized-agent rights, preference-signal rights, and appeals.
17. Browser Privacy Signals
Some browsers and devices transmit privacy preference signals such as Global Privacy Control.
Wisconsin does not presently impose a generally applicable requirement on every private Website to honor such a signal.
Where another applicable law requires us to recognize a qualifying signal, we will process it as required.
18. Sensitive Information
Our standard property-inquiry forms are not designed to collect unnecessary highly sensitive information such as Social Security numbers, banking passwords, payment-card security codes, genetic information, biometric identifiers used for identification, medical diagnoses, religious beliefs, or similarly sensitive information unrelated to evaluating a property.
Please do not submit unnecessary sensitive information through standard Website forms.
Information legitimately required for a closing may be collected separately by appropriate transaction professionals.
19. Telephone Communications
If you provide a telephone number, we may use it to respond to your inquiry and communicate concerning your property, property research, scheduling, offers, buyer matching, follow-up, potential transactions, and related services.
Where state or federal law requires additional consent before regulated automated, prerecorded, artificial-voice, or marketing communications are made, legally required consent will be obtained.
You may ask us to stop calling.
20. Recording of Calls and Communications
Wisconsin generally permits a private person to record a wire, electronic, or oral communication when the recorder is a party to the communication or one party has given prior consent, provided the interception is not made for a criminal, tortious, or other unlawful injurious purpose.
We or service providers acting on our behalf may record communications for legitimate purposes including quality assurance, training, documentation, compliance, fraud prevention, and security.
Because another participant may be physically located in a jurisdiction requiring consent from all parties, additional notice or consent may be required.
Where another applicable jurisdiction imposes a stricter requirement, we will follow that stricter requirement.
21. Text Messages
If you provide a mobile number and applicable consent, we may communicate by text concerning your inquiry, property, scheduling, offers, buyer matching, follow-up, and potential transactions.
Where legally required, separate or additional consent will be obtained before regulated automated or marketing messages are sent.
Consent to marketing communications is not a condition of receiving an offer or selling property where prohibited by law.
Message and data rates may apply. Message frequency may vary. Reply STOP to request that applicable messages stop.
22. Email Communications
We may use your email address to respond to inquiries, communicate regarding your property, provide potential-offer information, schedule calls, follow up regarding prospective purchasers or transactions, and send promotional communications where permitted.
Applicable marketing emails will include an unsubscribe mechanism.
23. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Factors may include whether an inquiry remains active, whether a property remains of interest, potential future follow-up, whether a transaction occurred, contractual obligations, legal requirements, accounting and tax obligations, fraud prevention, litigation, and legitimate business recordkeeping needs.
24. Information Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, use, disclosure, alteration, loss, and destruction.
No electronic storage or transmission system can be guaranteed completely secure.
25. Wisconsin Security-Breach Notification
Wisconsin law imposes notification obligations after certain unauthorized acquisitions of qualifying personal information.
Where applicable, we will investigate a security incident, determine its scope, restore the reasonable integrity of affected systems, and make reasonable efforts to notify affected individuals.
Required notice generally must be provided within a reasonable time and not later than 45 days after learning of the unauthorized acquisition, subject to applicable law-enforcement delays.
Wisconsin law contains an exception where the acquisition does not create a material risk of identity theft or fraud.
If a single incident requires notice to 1,000 or more individuals, qualifying nationwide consumer-reporting agencies generally must also be notified without unreasonable delay.
26. Children
The Website is intended for adults involved in real estate matters.
It is not directed toward children under 13, and we do not knowingly collect personal information online from children under 13 through ordinary property-offer forms.
27. Third-Party Websites and Services
The Website may link to third-party websites or services.
We do not control third-party privacy practices, security, content, products, services, availability, or conduct.
28. Information About Other People
If you provide information concerning another property owner, co-owner, heir, family member, personal representative, executor, administrator, trustee, tenant, or other individual, you represent that you have authority or another lawful basis to provide that information.
29. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
When changes are made, we will revise the “Last Updated” date.
Where applicable law requires additional notice or consent concerning a material change, we will provide it.
30. Contact Us
Questions, concerns, or privacy requests may be directed to:
Wisconsin Fire House Buyer
Wisconsin
United States
Phone: 208-269-2084
Website: wisconsinfirehousebuyer.com